Gamob - Empowering Publishers at Every Stage
Introduction
Gamob, a Google Certified Publishing Partner (GCPP), specializes in enhancing monetization strategies for publishers and app developers. By offering tailored solutions across the development lifecycle, Gamob ensures that partners can maximize revenue and achieve sustainable growth in the competitive digital landscape.
/ Platform
Figma
Background
The design of Gamob's website has become outdated, prompting the need for a revamp as they prepare to enter five new markets. The goal is to refresh the website to accurately reflect their services and effectively reach potential customers. In the fast-changing digital publishing industry, Gamob understands the challenges publishers face in optimizing ad revenue and navigating platform policies.
Goals and Objectives
- Increase Visibility: Enhance Gamob's presence in the digital space to attract more potential customers.
- Boost Customer Engagement: Foster greater interaction with clients through an improved website experience.
- Service Packaging: Clearly package and present services on the website to meet the needs of their customers.
- Implement Inbound Marketing: Deploy effective inbound marketing strategies to drive traffic and generate leads.
Research & Analysis
Papers & Pens assisted Gamob in conducting market research focused on publishers, leading to the proposal of a product packaging strategy based on the publisher lifecycle and development cycle. This included:
- Redefining Development Cycles: Establishing clear definitions for development cycles specific to mobile app publishers.
- Content Pathway and Service Packaging: Creating a structured content pathway and packaging services to effectively present on the website.
- Narrative Content Development: Crafting narrative content around these service offerings to enhance engagement and understanding.
By identifying these key areas, Gamob was able to tailor its services to meet the specific needs of publishers.
Design Process
Gamob followed the Double Diamond design process to develop a comprehensive suite of services and tools for publishers:
- Problems Discovery: Identified the key challenges faced by publishers in the digital landscape. Developed a roadmap that guides publishers through various stages, including Initial, Nascent, Emerging, Optimizing, and Sustainable. This framework helps identify their current position and future growth opportunities.
- Define CoreSuite Solutions: Created integrated tools focused on ad optimization, user acquisition, and performance analytics. These solutions are designed to meet the specific needs of publishers at different maturity levels.
- Customized Support: Implemented dedicated account managers and 24/7 technical assistance to provide personalized guidance. This ensures that publishers receive the support they need throughout their journey.
By following this structured design process, Gamob effectively tailored its offerings to enhance the capabilities and growth potential of publishers.
Implementation
- Web Design: Publishers received an assessment of their website design and recommendations for improvements.
- Inbound Marketing and Engaging eBooks: Gamob offered inbound marketing strategies, including the creation of engaging eBooks for publishers to attract and retain clients.
- Brand Identity and Visuals: Gamob developed a clear brand identity and visuals for service packages to effectively represent each offering.
Ebook
Conclusion
Through the development of the website and engaging content, Papers & Pens has helped Gamob transform its digital visibility, enabling the company to attract more publishers in key markets, including Brazil, Hong Kong, Vietnam, Indonesia, and Singapore.
Our Customer Say
Papers & Pens pride ourselves on delivering excellent service and products. Here’s what our valued customers say about their experiences with us.
Praise for Chloe: Giving More Insight into CRM Data “Helping the Marketing Department with creating Dashboards to better understand the Minefield of data from all different sources. Painting a slightly clear picture little by little... Thanks for your help!”
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