Restaff - Web Design & Build and Content Strategies
Introduction
Restaff | House of Norway, a leading provider of custom software development services, offering clients the resources and expertise needed to establish an effective and productive development center.
/ Platform
SanityHubspot
Background
Restaff – House of Norway is a trusted software development and IT staffing company with over 18 years of experience. Serving European clients, Restaff builds dedicated development teams by leveraging talented Vietnamese engineers, combining Norwegian and Vietnamese business cultures. Despite a proven delivery model and strong expertise, their current website does not fully reflect their vision or competitive position in the fast-growing Vietnamese IT outsourcing market.
Goals and Objectives
- Revamp the website to reflect Restaff’s growth after more than 10 years in the market, showcasing a clean, minimalist Scandinavian design style.
- Increase brand visibility and strengthen brand recognition in the competitive IT outsourcing market, targeting the Norwegian and US markets
- Equip the sales team with high-quality content materials to support lead generation efforts.
- Build a comprehensive inbound marketing funnel, including on-page SEO optimization and compelling brand storytelling.
- Emphasize the Norway–Vietnam cultural connection to create trust and engagement.
- Position Restaff as a thought leader in IT outsourcing and software resourcing.
Research & Analysis
Early consultations revealed that the website issue was just a surface symptom of a broader strategic disconnect. Through discovery workshops and stakeholder interviews, Papers & Pens uncovered key insights:
- A lack of alignment between sales, marketing, and brand narrative.
- Missed opportunities in inbound marketing and automation.
- Untapped storytelling potential in leadership and company culture.
Concept Development
Inspired by Scandinavian minimalism, the new visual identity emphasized simplicity, precision, and professionalism.
Clean layouts, thoughtful whitespace, and intuitive navigation led to prototypes that reflected a professional-yet-approachable tone.
Each design iteration was stress-tested against brand objectives, ensuring every decision contributed to clarity and trust.
Implementation
Technologies Used
- Next.js: Mordern web framework for fast, SEO-ready experiences.
- Sanity CMS
- Hubspot CRM
- Chatbot generative AI
Execution
The project transitioned from branding and website design to sales enablement and marketing automation. Over a two-month period, we designed and built the website while continuously contributing content through social brand campaigns, creating a seamless revenue engine rather than disconnected assets, ultimately enhancing lead generation effectiveness.
Thought Leadership Content Production
Papers & Pens produced thought leadership videos, including customer testimonial videos and interviews, to showcase Restaff’s unique combination of Norwegian business skills and Vietnamese tech expertise. This included a LinkedIn series to engage our audience.
Results
Business Impacts
- +300% visibility in Norway market
- +350 keywords ranking in top 100 google after 3 months in Norwegian market
- 150% increase in organic traffic.
Ebook
Conclusion
The revamp of the website has had a significant impact on Restaff, effectively balancing branding and performance. This transformation has driven sustainable business growth, particularly in the European technology market.
Our Customer Say
Papers & Pens pride ourselves on delivering excellent service and products. Here’s what our valued customers say about their experiences with us.
Praise for Chloe: Giving More Insight into CRM Data “Helping the Marketing Department with creating Dashboards to better understand the Minefield of data from all different sources. Painting a slightly clear picture little by little... Thanks for your help!”
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