Branding & Web Design Restaff-House of Norway
Introduction
Restaff | House of Norway, a cross-border software consultancy with deep roots in both Norway and Vietnam, partnered with Papers & Pens to redesign their decade-old website. What began as a web redesign evolved into a full strategic engagement that unearthed and addressed deeper brand positioning and marketing challenges.
/ Platform
Figma
+05
Onboarded on First Launch
+1000
Attracted C-Level Prospects
Background
Restaff operates as a boutique software resourcing and consultancy firm, building dedicated development teams for European companies. Despite their proven delivery model and cross-cultural expertise, their outdated website failed to communicate the full scope of their value and vision, especially in a competitive IT outsourcing market projected to reach $3.2 billion in Vietnam by 2028.
Goals and Objectives
- Redesign and rebuild Restaff’s website to reflect a modern, professional image.
- Clarify and amplify the brand’s cross-cultural narrative.
- Equip the sales team with tools and automation to support scalable lead generation.
- Establish Restaff as a thought leader in IT outsourcing and software resourcing.
Humanize the brand through authentic storytelling.
Research & Analysis
Early consultations revealed that the website issue was just a surface symptom of a broader strategic disconnect. Through discovery workshops and stakeholder interviews, Papers & Pens uncovered key insights:
- A lack of alignment between sales, marketing, and brand narrative.
- Missed opportunities in inbound marketing and automation.
- Untapped storytelling potential in leadership and company culture.
Concept Development
Inspired by Scandinavian minimalism, the new visual identity emphasized simplicity, precision, and professionalism.
Clean layouts, thoughtful whitespace, and intuitive navigation led to prototypes that reflected a professional-yet-approachable tone.
Each design iteration was stress-tested against brand objectives, ensuring every decision contributed to clarity and trust.
Implementation
Technologies Used
- Modern CMS and web frameworks
- CRM integrations with HubSpot and Salesforce
- Custom automation workflows for segmentation and nurturing
Execution
The project moved from branding and web design into sales enablement and marketing automation, creating a seamless revenue engine rather than disconnected assets.
Leadership Video Production
Papers & Pens produced flagship leadership interviews to showcase Restaff’s unique blend of Norwegian business acumen and Vietnamese tech excellence.
Results
Quantitative Impact
- Rolled out CRM-driven marketing automation
- Improved lead nurturing through behavioral segmentation
- Created leadership content that elevated brand authenticity
Ebook
Conclusion
The Restaff case study is a testament to what happens when surface-level problems are approached with deeper strategic thinking. By aligning web design with revenue strategy and cultural storytelling, Restaff now has a platform that positions it as a serious, scalable player in the global outsourcing market.
Our Customer Say
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Praise for Chloe: Giving More Insight into CRM Data “Helping the Marketing Department with creating Dashboards to better understand the Minefield of data from all different sources. Painting a slightly clear picture little by little... Thanks for your help!”
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