Chloe Pham

Chloe Pham is the innovative leader behind Papers & Pens (PNP). With an MBA from RMIT and nearly a decade of marketing experience, including 4 years as CMO for tech companies, she excels in scaling B2B SaaS businesses and driving creative solutions in the tech industry.

Chloe Pham

Blog by Chloe Pham (5)

AISEO Glossary: 50 Definitions Every B2B SaaS Marketer Needs
AISEO
LLM SEO
Generative Engine Optimization
12 min read
AISEO Glossary: 50 Definitions Every B2B SaaS Marketer Needs

A complete AISEO glossary for B2B SaaS marketers — 50 essential terms covering AI search optimization, LLM engines, retrieval mechanics, citation measurement, content quality signals, and the optimization tactics that earn citations in ChatGPT, Perplexity, Gemini, and Google AI Overviews.

AISEO: The B2B SaaS Playbook for Getting Cited by AI Search
AISEO
B2B Saas Marketing
10 min read
AISEO: The B2B SaaS Playbook for Getting Cited by AI Search

AISEO is the discipline of getting B2B SaaS content cited by AI search engines. The PNP playbook: information gain, extractable structure, entity strength, topical depth.

Market Positioning Strategy for Startups: The SWOT-to-Market Framework That Actually Works
B2B SaaS Content Marketing
4 min read
Market Positioning Strategy for Startups: The SWOT-to-Market Framework That Actually Works

Learn our SWOT-to-market framework that helped 50+ startups find winning market positions. Includes 3-week checklist + real case study with 340% lead growth.

How to Hire the Perfect SaaS Content Writer: 7 Critical Steps (+ Red Flags to Avoid)
B2B SaaS Content Marketing
13 min read
How to Hire the Perfect SaaS Content Writer: 7 Critical Steps (+ Red Flags to Avoid)

Most B2B SaaS companies are burning through content budgets faster than a server crash on Black Friday. They're hiring generalist writers who promise the world but deliver generic "business blog content" that sounds like it was written by someone who's never seen a SaaS dashboard, let alone understood the difference between ARR and MRR.

Are You Building a Content Library or a Content Landfill?
B2B SaaS Content Marketing
9 min read
Are You Building a Content Library or a Content Landfill?

Most B2B SaaS companies pile content like digital debris. Smart growth leaders build strategic content infrastructure that compounds over time. Here's how to tell the difference—and fix what's broken.

Podcast by Chloe Pham (1)

Building a Content Growth Engine, Not a Landfill
Building a Content Growth Engine, Not a Landfill

B2B SaaS companies can transition from content accumulation, which often results in a "content landfill," to strategic growth by shifting their fundamental approach to content, treating it as durable business infrastructure rather than disposable marketing material.

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