Chloe Pham

Chloe Pham is the innovative leader behind Papers & Pens (PNP). With an MBA from RMIT and nearly a decade of marketing experience, including 4 years as CMO for tech companies, she excels in scaling B2B SaaS businesses and driving creative solutions in the tech industry.

Chloe Pham

Blog by Chloe Pham (1)

Are You Building a Content Library or a Content Landfill?
B2B SaaS Content Marketing
9 min read
Are You Building a Content Library or a Content Landfill?

Most B2B SaaS companies pile content like digital debris. Smart growth leaders build strategic content infrastructure that compounds over time. Here's how to tell the difference—and fix what's broken.

Podcast by Chloe Pham (1)

Building a Content Growth Engine, Not a Landfill
Building a Content Growth Engine, Not a Landfill

B2B SaaS companies can transition from content accumulation, which often results in a "content landfill," to strategic growth by shifting their fundamental approach to content, treating it as durable business infrastructure rather than disposable marketing material.